Why Black Friday Deals Really Aren’t Deals: Here’s Why You Shouldn’t Go To The Store On Black Friday

By Khrystyna Tsybulya.

The cheerful bustle and the constant hum of heart-to-hearts blend to create a warm atmosphere during Thanksgiving dinner, or perhaps that’s just the burning fire in the living room. The delicious smells of turkey roasting in the oven adds to the assortment of mouthwatering smells wafting through the house. Every time dinner rolls around, I promise myself not to eat too much. The buzz of multiple conversations being held at a time are lively, with stories that make me wish I could’ve been there and jokes that make me clutch my sides with laughter. It’s a nice change from the chaos of everyday life.

Of course, that all comes to an end when someone decides to bring up the topic of Black Friday. Can it even be called that anymore, if Black Friday shopping starts on the Thursday of Thanksgiving?

Thanksgiving should be an easy-going time to spend with your family, catching up, not discussing at what time to hit the stores. Simply put, Black Friday ruins Thanksgiving. Stores don’t even wait for actual Friday to come, but start their “spectacular” deals at 5 p.m. on Thursday.

What better way to cut time with your family only, of course, to discover that the brand new laptop you wanted is the same price as it was last year? Just as you were hoping for that cheaper price on something of exquisite quality, your dreams are crushed.

In a NerdWallet analysis of twenty-one Black Friday advertisements, twenty retailers listed at least one product for the same price in 2015 as in their 2014 ad. That means 95% of retailers are repeating some Black Friday prices, and products, as years pass.

“Just because a retailer promotes a certain product as a ‘deal’, consumers shouldn’t take that at face value,” said Katrina Chan, NerdWallet shopping manager.

In other cases, stores escalate the original price of a product before selling it on Black Friday. This makes the discount appear larger, thus all the bold claims of discounts.

“It’s important for shoppers to ignore the Black Friday percent-off claims, as it’s very likely that the advertised amount of the discounts may be inflated,” Chan says. “Instead, shoppers should look at the sale price of the item and determine if it’s a price they’re willing to pay.”

Most of the time, Black Friday deals aren’t even the best discounts the store offers year round or that same deal is repeated sometime during the year. In most cases, stores hold the best sales at the end of the season, but Black Friday only marks the start of the holidays.

So why not take a good look at this article, ponder, and then decide to spend the whole holiday with your family at home?